Diagnosis
We begin with a diagnosis to understand the brand’s starting point.
Branding
We build solid, memorable, and strategic brands
We work on diagnosis, positioning, and brand identity to build a clear foundation for your company’s visual and verbal expression.
A brand is defined through its positioning and expressed through a coherent visual and verbal identity.
Positioning and identity for your brand
We bring together strategic definition and brand identity to build a solid, memorable, and strategic brand, with clear criteria for its visual and verbal expression.
The core elements of a brand identity
The service brings together the approved areas used to define a brand’s positioning and visual and verbal identity.
Positioning
We work on defining the brand’s positioning.
Visual identity
We develop the visual identity that expresses the defined positioning.
Logo
We include logo creation as part of the visual identity.
Color palette
We define the brand’s color palette.
Typography
We define the typographic criteria for the identity.
Tone of voice
We define the tone of voice that guides the brand’s verbal expression.
Brand guidelines
We include brand guidelines that bring together the defined criteria.
Templates
We include templates as part of the brand identity.
A defined project, with the option to continue
The engagement can begin as a fixed-scope project and may include a follow-on or recurring engagement when defined in the proposal.
Fixed-scope project
An engagement focused on the agreed Branding scope.
Follow-on or recurring engagement
An option to continue after the project, when applicable.
Service boundaries
Branding does not include trademark registration, printed materials, or graphic production. These exclusions distinguish positioning and identity work from legal processes and physical production.
- Trademark registration
- Printed materials
- Graphic production
Related services
Branding focuses on positioning and brand identity. Web Design & Development can apply that foundation to a digital asset, but it is not included automatically. Social Media Management can manage brand communication on social media, but that management is not included in Branding by default. Marketing can guide and connect complementary solutions without replacing the specific work of positioning and identity. None of these related services is included automatically.
Next step
Let’s talk about the brand you want to build
Tell us about your company’s context so we can consider how Branding may fit within ORÍGENES’s services.